Search Engine Optimization. If you're a new blogger, you've probably heard of this term. Meaning search engine optimization is to maximize the website or blog and its contents (article content) can appear on Google search page. To maximize our website on Google's search engine, it takes SEO techniques OnPage and Offpage.
Please note, the onpage technique, which is the technique that we do on our website or blog by creating an article that contains the targeted keyword and there is a description containing the targeted keyword. SEO techniques offpage, IE techniques performed outside the website or blog, one of which is looking for backlinks.
1. Use keywords
The keyword is how searchers (on Google) Find your site, so you can see that using descriptive or certain keywords can help get more blog readers into your site. Don't overload your posts, one or two keywords are enough. Use and enter that keyword into your headline and post. For example, your keyword is "search engine optimization". It should also appear in your permalink.
Google Adwords Keyword Planner is a free tool that can help you find out what keywords your readers use in search sites. Keep in mind that while you want your readers to be able to find your posts, use keywords that match your site and posts
2. Design your page title
You can create headlines that can stand out among everyone about the same topic. Search engines prefer the title between 40 and 70 characters. Your headline should give you a pretty good idea of what you post including keywords
3. Include Meta Description
The Meta description is a small snippet that appears in the search results, so you can see that this includes one of the important aspects. You have 140 characters to make your blog posts more interesting and more important than any other article on the same topic. If you don't set a meta description, search engines will prefer the first sentence of your blog post, which may not be helpful.
When writing a meta description that will improve search engine optimization, be sure to use your keywords and stay within the 140 character limit (or your words will be truncated).
4. Edit your URL
Your URL page, or permalink, must also contain your keyword. It should be relatively short, but descriptive. The URL shouldn't be a series of numbers, dates, or something like "p = 1,115." This will not help your SEO. Ideally, your permalink will be the name of your post, with or without dates. The URL can be changed in Settings/Permalinks (in the WordPress blog).
You can also change the URL inside the post. Directly under the heading, you'll see permalinkAnda and the Edit button. You can use this to edit the rambling words in your title. Stay concise, descriptive, and include your keywords.
5. Content is king
Writing a good quality blog post, which is interesting, uses good grammar, with beautiful photography is your first step. How can this help your SEO? When readers find something they like, they want to share it. Social Media is another organic way to improve your search results.
6. Use keywords and subheadings
Use keywords in your blog posts. Search engines (search engines) understand synonyms, so whether people will be looking for "search engine optimization," "SEO," or "organic search results," These are a few words that will find your blog post when people use it to search.
Use the subheading in your post, including at least one with your keywords. This will not only help your SEO rank, it will make your posts easier for your readers to find it.
7. Blog Post with paragraphs
Ideally, your post should be at least 300 words, and most sources recommend posting from about 700 words to generate optimal SEO. Basically, write clearly, succinct, use good grammar and spelling, and short paragraphs to be read easily.
8. Internal and External links
Your post must contain outbound links, both internal and external. An internal Link is the person pointing to your previous post, which will encourage your readers to last longer and read more of what you say.
Externally, or outbound links, helps search engines know your niche, based on the type of site you are connected to. It also helps you build relationships with other bloggers who can increase the confidence level of your site. External links should be relative to your niche and your posts.
This does not apply to sites that have paid you to do links (sponsored posts). They can lower your SEO rankings.
9. Optimize your photos
You should also optimise the images in your posts. It helps to pop up on image search and gives the term you name. Avoid common headlines. Instead, use a short but descriptive filename for each photo.
Don't stop there. Once you've added your image, change the alternate text, which will bring visitors to the name of the image, to describe your blog post. This is the text that will appear when a post is shared, so use your keywords, and write what you want to see on Twitter when the image is shared.
Do this for all the images on your post page, whether you intend the photos to be shared or not it's business later. This text will also appear in a state where the photo cannot be displayed for some reason. Finally, the image and text titles will help the image search engine better understand your photos, which will help rank better in the image search.
10. Check your mobility
More and more people are reading blogs from their phones or tablets, so it makes sense for a blogger to make sure that their site is optimized for mobile devices. Not only that, but recently Google even made it more important by making mobile phone optimization an important factor for searches done on mobile devices.
Fortunately, new bloggers don't have to figure out how to do this yourself. Most themes on WordPress can do this for you, or there are also plugins to ensure that your site looks good and works well on mobile devices.
Those are 10 tips that can help you get started to improve your search engine optimization and can help your blog appear higher in search results.
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